David U.K.

Founder & CEO,
Cue Digital

A 20-year media veteran, David U.K. is the founder and CEO of Cue Digital Media, a leading and uniquely positioned Digital Entertainment Company which exclusively represents Established High-Profile Online Entertainment Properties. Cue Digital Media’s roster of Top-Tier Publishers reaches over 82% of the Canadian Population Online, and is #1 in reaching Males 18-49 amongst the Top 10 Digital Properties in Canada. Brands leverage Cue’s ability to deliver digital engagement to their consumers in two ways; taking advantage of its premium entertainment publisher partner model, and its award-winning Branded Entertainment production capabilities.

Cue’s Premium Publisher Partnership’s: Cue exclusively represents a handful of select, established, premium online entertainment properties in Canada, each with audiences between 500,000 and 3 million unique viewers in Canada. This gives Canadian advertisers unparalleled access and exclusive integration opportunities on top international online properties such as Heavy, College Humor, Funny or Die, TMZ and UFC.com.

The Leader in Branded Entertainment: Cue is the leader in Branded Entertainment with a video production and distribution model that guarantees results. “Content is King, Distribution is Queen”. Cue’s Branded Entertainment team develops, produces and syndicates – original, Award-Winning Digital Branded video Commercials and Content for Advertisers and Agencies. Cue’s Branded Entertainment Team has been producing video content and commercials in Canada since 2003 with a proven track record of success. In a world where short-format video content dominates online user’s time spent, Cue helps Canadian brands drive video content engagement, to tell their brand stories in a way digital consumers are more receptive to with proven brand lift, retention, purchase intent and ROI.

Cue recently added several new offerings to its roster, Cue Video which includes Digital Broadcasting Group (DBG), one of the world’s leading video networks and content creators, as well as taking a lead in the gaming market with an exclusive partnership with Double Fusion representing Playstation® 3 In-Game advertising, and online publishers Cheat Code Central and Kongregate, two hugely popular online gaming communities. Cue has also debuted Cue Social, a proprietary global social media platform that offers advertisers turnkey social media solutions to all demographics.

Cue has already made “The List,” an online directory of the hottest digital companies, individuals and projects in Canada today. It has also been named recently one of Canada’s Most Promising New Digital Companies at the Digi Awards.

Prior to Cue, David was the Managing Director Worldwide of Heavy.com, where he oversaw International operations, including all revenue, ad sales, affiliate relations, content licensing and distribution. In 2005 David launched Standard Interactive, a Premiere Online Entertainment Network for Canada’s largest private broadcast company, Standard Broadcasting. David held the position of Vice President, Sales and Strategic Alliances. In 2008 Standard Broadcasting was acquired by Astral Media for 1.3 Billion.